Traditional internet marketing can be an intricate process. People generally fail if they try to be all things to all people. So, the first thing you're trained to do is pick an area of interest to focus on (niche selection). You don't want to pick a niche that's too competitive like earn money online. Most of the money in that niche go to the gurus who have built a reputation through product launching and building relationships with others in the business. However, you don't want to pick a niche that doesn't have enough of an audience to generate sufficient traffic or doesn't have as associated problem to solve that's compelling enough for people to purchase products / solutions from you. Once you select a niche, you have to research associated keywords and use them in a way that people can find you online. This is true regardless of the media you use to convey information (articles, videos, images, etc...) or whether you use SEO, Social (think hashtags) ...